The label is attention-seeking, as is the bright red plastic cork but this wine has a provocative attitude, railing against the plight of the region. The region is reminiscent of the Languedoc in France - loads of rubbish wines but increasing numbers of fanatics making really top wines as they should be made. The wine is made from a blend of the local varieties Primitivo, Negro Amaro and Malvasia Nera and should be consumed in conspiratorial bars in the south of Italy with huge helpings of pasta.

Previous vintages recommended; Recommended in The Daily Telegraph: "another one of Mark Hughes' brilliant finds. Absolutely delicious blend of Primitivo, Negro Amaro and Malvasia. Lush and plush like velvet, also juicy, scented, intense, rich brimming with the smell of violets, deep purple plums and bitter cherries. Such a joy!

Recommended by Oz Clarke as one of his 250 best wines of 2012: "an excellent example of how southern Italian reds are starting to express their own fabulous originality. It's bulging with youth and it's soft, yet tempered by a nice edgy bitterness."

There is a strong sense of responsibility within the Felline Family. As top man Gregory Perrucci himself puts it they have “Values, knowledge, traditions and experiences that constitute a precious heritage with which we support our work in the vineyards, in the winery, on the markets around the world. Among the people. We call it Culture, the French say Terroir.” Gregory dedicates himself to Primitivo, to the purchase of interesting vineyards and to modern winemaking techniques, many of which learned during his numerous trips to California. Trips in which he also investigates the link between Primitivo and Californian Zinfandel. Felline is the go-to place for the best for the area’s Primitivos.

Negro Amaro and Malvasia Nera and should be consumed in conspiratorial bars in the south of Italy with huge helpings of pasta.